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Everyone understands that the purpose of advertising is to raise the profile of your business and to draw in those elusive potential customers. While methods of advertising need only be limited by your own imagination, it seems obvious that choosing the correct method can make a world of a difference to the impact on your business. When considering this crucial decision of how and where you should advertise, there are 3 key points to consider:

Will this form of advertising reach my target client group?
How much will this advertisement cost me?
Will I see a return on my investment?

When considering these key points, it’s impossible to ignore the potential advantages of advertising online. Internet advertising has become the first choice for many businesses due to the potentially significant benefits it can afford. Here are just some of the reasons why advertising online could be the right choice for you:

Be Kind to your Wallet

Your advertising and marketing budget will dictate how much you can afford to spend on adverts for your business; television, radio and perhaps even print advertisements may be out of your reach. The good news, however, is that many business owners are discovering that internet advertising is an affordable option. When you see colourful, dynamic, eye-catching advertisements online, don’t assume they’re out of your price range. You’ll be amazed at how much you can get for your money when you advertise online.

Ready, Aim, Fire!

Just as print advertisements are aimed at a specific target client group (you’re unlikely to see an advert for the latest mascara in Men’s Health), internet advertising is targeted towards those who are potential customers for your product or service. You have ultimate control over when and where your articles will be displayed meaning that you can manage your advertising effectively for maximum exposure and impact.

The World is Your Oyster

Your website is like your virtual shop window. It allows you to have that shop window viewed around the clock in every country in the world. The potential to get your business noticed above and beyond your expectations is simply staggering! Where the limitations of a print or a television advert are obvious, equally obvious is the limitless potential of putting your business on a global stage and then showcasing your products and services to a potential audience of billions.

Track your Success

One of the main advantages of online advertising as against traditional print adverts is the ability to track your conversion rates. This means that you can find out exactly how many people have viewed your advert and how many people come to your website as a result of a specific advert. The benefit of this is clear; if you know an advert is working for you, you’ll want to continue with it. If, on the other hand an online advert is failing to bring you any return you can discontinue it and switch to another more beneficial strategy.

Stay Flexible

One of the difficulties posed by using printed leaflets and pamphlets to advertise your business is that once they’re printed up, you’re stuck with them. Advertising online gives you the flexibility to make changes periodically and this can save you money (no expensive re-print), whilst continuing to create and maintain interest in your business by highlighting specific events, special offers and perhaps items or services that are particularly relevant at any given time. You’re likely to find that minor alterations to your advert will incur very modest charges and in some cases, no charge at all.

If you are considering starting a home-based business by joining a network marketing company because the prospect of working from home appeals to you, then you need to know the pros and cons of doing so. In my opinion, the following are the top pros and cons of having your own home-based business.PRO #1 – FIRE YOUR BOSSThink of the joy you’ll feel when you are finally able to walk into your boss’ office and say, “I quit!” Technically, you will still have a boss, but it will be YOU! There is not one person on earth who cannot live with that fact.PRO #2 – SPEND MORE TIME WITH FAMILYThis pro is the crème de la crème for most people. For those who are married or have children, achieving this goal is the most important of all the pros. Being able to spend all the time with your spouse or children that you want is priceless. Imagine never missing another precious, irreplaceable moment in your little ones’ lives again! Imagine being able to date your life partner everyday! This pro is a win-win for everyone involved!PRO #3 – NO MORE PLANES, TRAINS OR AUTOMOBILESThe very thought of no longer having to commute, hop on a plane to go on a business trip and be away from family or sit next to stranger after stranger on the mass transit train is enough for most people to consider working from home a pro! The end of bumper-to-bumper traffic and that long, stressful, two-way commute is worth its weight in gold. Say goodbye to traffic jams and hello to your favorite fruit flavored jam you get to spread on your toast each morning, instead!PRO #4 – PAJAMA PARTYNo more strict corporate dress codes to adhere to. Party in your pajamas! When you work from home in a home-based business, you can wear your pajamas to the office…and you don’t even have to worry about getting reprimanded!PRO #5 – VACATION WHEN AND WHERE YOU WANTForget living for the weekend. When you determine how your time is spent and not an employer, you can go and stay on vacation for as long as you want! And what’s more, when you are the boss, you actually get a CEO salary, so you have the money to enjoy yourself while you are there, as well!PRO #6 – MONEY, MONEY, MONEY, MONEYWhen you work for someone else, your employer dictates your life and how much you get paid. However, when you’re the boss, you decide how much you want to get paid. And when you want a raise, you just put forth a little more effort, and you can give yourself one! And, you don’t have to get anyone’s permission to do so.PRO #7 – GOODBYE OFFICE POLITICSWhen you work from home, your co-workers are your computer and telephone, so there is no co-worker drama to deal with. When you are the CEO, it is impossible to be passed over for a promotion. Of course, you can always buy something nice for “the boss” to get on their good side…after all, no one knows what you like, like YOU!Now, for the cons.CON #1 – BUILDING SOMEONE ELSE’S DREAMIf you work for an employer, you are building someone else’s dream. Someone is buying your time for a lot less than what it’s worth, and what’s worse, you give them permission to do so each time you punch the clock.CON #2 – ENOUGH IS ENOUGHThere really is no bad side to owning your own business. The majority of the world’s wealthiest people are BUSINESS OWNERS. If you want what you’ve never had, you must be willing to do what you’ve never done.Owning your own business is the way to go.The pros far outweigh the cons. A home-based business coupled with an incredible work ethic cannot be ignored – positive results will come.The choice is yours.